From the Guardian:
Marvel is putting some of its older comics online, in the hope that the
move will reintroduce young people to the X-Men and Fantastic Four by
showcasing the original issues in which such characters appeared.
It
is a tentative foray onto the internet: comics can only be viewed in a
browser, not downloaded, and new issues will only go online at least
six months after they first appear in print.
What these kids have never heard of Shift-Printscreen?
You don't have that spinner rack of comic books sitting in the local
five-and-dime any more," said Dan Buckley, president of Marvel
Publishing. "We don't have our product intersecting kids in their
lifestyle space as much as we used to."
Translate "kids' lifestyle
space" into plain English and you get "the internet". Marvel's two most
prominent competitors currently offer online teasers designed to drive
the sales of comics or book collections.
When I was a kid, my rather conservative parents assured me that intelligent people didn't read comic books, they read real books. I know that's bunk but now I guess it's gotten to the point where asking kids to read anything printed on any kind of paper is a stretch.
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